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| 6.6.05 |
| jack |
i am pleased to have discovered a new radio station in la, jack fm, which i've now learned isn't so new but actually a franchise from nyc. at first i was a bit offended that "they" got rid of arrow, but i have to say that i think i am in love with this station. now, i'm a channel flipper by nature (heaven help my future husband because this remote control behavior could be cause for divorce), but i've found that i don't change this one much when they play music. and by music, i mean everything from tone loc to the stones, madonna, and the goo goo dolls.
this station has quite a bit of buzz surrounding it lately - partly do to an aggressive marketing campaign, but i also think that someone is has great business sense - they've tapped into something with this station. and here's why:
1. there are no djs. not even in the morning. this is significant because this sattalite radio and ipod era that we live in suggests that people care more about the music than the talking. the popularity of alternatives to radio are giving the traditional radio business something to think about.
2. they are clever. there is one nameless "dj" (jack himself perhaps?) who interjects very witty lines every now and then. lines like, "and now it's time for some retail therapy" and "we save money by not having request lines". ok, so they're not as witty in writing, but as they say here in this biz - it's in the delivery.
3. they do not take requests, there are no contests, etc. they do play recordings of viewers who both praise and scathe the station, but for the most part, there's annoying screaming listeners. or people who are forced to say crap like, "i won concert tickets on today's best music station". it's refreshing.
4. and most importantly - they play music like they love it! i can't really describe their genre because it crosses all types. for those of us with huge, eclectic cd collections, it's like having a giant ipod shuffling your favorite songs. they've successfully tapped into the generation that has "great tunes" recycled in diet coke commercials (cheap tricks, "i want you to want me"), car commercials (just name your favorite vw accompaniment song - nick drake, jurassic 5, stix, etc.), or friends teasers (the who's "let my love open the door"), etc. these are designed to give you warm-fuzzies because you love the song and therefore you'll love the product. the great thing is that this station is tapping into the warm-fuzzies you felt in that commercial, and bringing you back to the song. it's a radio station if matt pinfield ran it. |
| posted by Paige @ 9:31 AM |
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