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| 7.2.05 |
| superbowl commercials |
last night i went to the superbowl party hosted by the church i attend, at the church i attend. as you know, i don’t watch these things for the games, but rather the cultural effect of the event. i prefer to be in-the-know on these things because i feel it is very important to form an opinion on an event rather that hear about it after others have already formed an opinion.
in the case of the superbowl, my interests lie mainly in the commercials and sometimes the half-time show. (some interesting trivia about me - commercials are something that fascinated me starting at a very young age. my mother still laughs at her two-year-old daughter’s fascination with luvs commercials, for example. don't ask me why my two-year-old mind found those commercials to be of interest...)
last night there were two commercials that set my mind reeling. first was the godaddy.com commercial which portrays a mock stripper/patriot cheerleader standing before a senate hearing. now, as a washingtonian familiar with the images of cspan, the beginning of the commercial caught my eye given that it appears to be senate hearing and the event i was watching was the superbowl. i thought someone had changed the channel, so i watched. as the woman bounced up and down in a broken tank top, i looked around and noticed the entire room, for the first and only time that evening, was quiet and fixated on this commercial. the entire room of 100+ people of faith.
what to make of it? yes, we are humans and therefore still prey to sexual advances, be they in live human form or on tv. but the silence was more telling than that. the silence was to look around the room and see how others were reacting. at our most basic level we can handle a brief sexual temptation, but what this situation demonstrated was that we have learned to filter our sexual temptations through the church, based on the way others handle it. if it were simply the temptation then we would disregard it, avert our eyes and continue in conversation with our neighbors. but no, we were more concerned about the controversy than about the actual issue (much like last year’s half-time show, for example). we were more dependent on the leading of our church than upon our personal reaction to it and what He might be saying to us at the moment.
the second commercial was the one about the momma’s boy action figure and honestly i can’t even remember what the actual product was. maybe bud light, cause they seemed to invest a lot of money in their advertising last night. but regardless, there were mixed responses from that ad. in our case, however, it launched a discussion surrounding leviticus 18.
the underlying theme of this post, and the question i pose to you, is if a cultural piece provokes us to further seek Christ, than is there value in it, regardless of the content? instead of making judgments the merits of an exposed breast, i ask, when was the last time you used a controversial piece as a catalyst for a discussion about the nature of God? |
| posted by Paige @ 8:29 AM |
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